The metaverse is attracting businesses eager to stake a claim in the virtual 3D world, spending money on land that doesn’t physically exist. Experts caution investing in the metaverse can be risky with little regulation and reliance on cryptocurrencies.

Some analysts say we will spend much more time in the metaverse in the years ahead. But what’s the appeal? The Globe’s Joe Castaldo suits up and gets lost in the Decentraland and Horizon Worlds platforms

Brands including Forever 21, DKNY and Estée Lauder are using the digital event in part to study how consumers will shop in virtual worlds

Forget media, oil, or even social networks, a new generation of moguls is emerging in the nascent sector of metaverse real estate.

One Toronto investor just paid $2.4 million for a virtual land plot in a computer-generated world. With virtual real estate sales projected to top $1 billion in 2022, he says he was cut a deal.

The metaverse mogul behind a record investment in virtual land is about to start development. Tokens.com paid more than $2 million for space in Decentraland, one of several burgeoning platforms in the metaverse, in November of last year.

The virtual fashion event, hosted by Decentraland, has announced its lineup. A mix of legacy luxury labels and digital brands are on board.

Early speculators, professional real estate agents, and celebrities are buying up land that doesn’t even exist in the real world. They are investing in metaverse real estate, a concept mind-boggling to most people.

Sales of real estate in the metaverse topped $500 million last year and could double this year, according to investors and analytics firms.

Just after fashion month in the physical world, Decentraland will host a four-day digital fashion week replete with virtual shows, stores and events. Here’s what to know now.